Thursday, April 8, 2010
Potato Chips label to be packaged in a smaller box made of chipboard paper:
Basil Linguine Pasta to be packaged in a narrow box made of chipboard paper:
Lemon Italian Soda to be bottled in a tall glass bottle with a neck piece made of chipboard paper:
Posted by Cameron Schaumburg at 12:32 PM
Thursday, March 11, 2010
Our advanced design teacher assigned each of us two words, three food products, and a grocery store. From there we were to develop an in-store grocery brand comparable to Archer Farms of Target. My two words: Smithfield and Valley. My three products: Lemon Italian Soda, Traditional Potato Chips, and Basil Linguine. My grocery store: Carrs in Anchorage, Alaska.
Carrs is a Safeway grocery store that is modern, clean and inviting. For us Kansas Citians, it's similar to a Hen House or Cosentino's. For my "gourmet, yet affordable" products, I wanted to give a modern, clean, yet Alaskan appeal. The logotype includes my handwritten, but modern look of a typeface, combined with a hand-drawn valley like symbol. The color palette is bright, yet fun and appealing. The pattern is plaid, which includes all the colors of the palette. I still have quite a ways to go from here, but I feel like Im off to a good start.
Posted by Cameron Schaumburg at 11:12 AM
Wednesday, March 3, 2010
Monday, March 1, 2010
(click on image for better view)
I have decided to rebrand myself... well kinda. I've changed my color. I sorta altered my look.
And Im fairly certain it's for the better. This is an idea for a business card that I whipped up last night. Don't the colors make you feel warm and fuzzy inside? Kinda like me!
Okay, well this post will do it for today; sorry for the overload, Gmailer friends. Enjoy your weeks.
Posted by Cameron Schaumburg at 1:56 PM
(click on pictures for larger image view)
(click on pictures for larger image view)
This weekend I got some great advice from design professionals on how to improve my sister's business cards' designs. Basically, they advised me to get rid of the candy-like logo. And I couldn't agree more. Using just her name as the logotype steps her jewelry line up a notch. Im still playing around with the backs of the cards and with the rest of her information. Soon enough we can get these babies sent to the printer and my sister can finally start earning the money she deserves!
My original post from on 2/7/2010:
For my sister's 30th birthday, I made her a variation of business cards for her jewelry line. I began with her logo which reflects Paige's fun yet stylish jewelry design. The background pattern of her logo is a pink diamond, and I played around with her initials until I saw that the m appeared to be in the shape of a jewelry stone, in particular a stone sitting on top of a ring. Her name and information are my handwriting. Lastly, I made three of her cards circular because of another one of her hobbies, collecting drink coasters. I was really happy to finally do this for her!
Posted by Cameron Schaumburg at 12:00 PM
This is very close to my final system and signage for the branding of Lemur Optics, a fictional eyeglass company I invented. As I mentioned before, in my comm systems class each student drew out of hat, an animal, number, mineral, and two letters. Based on those results, we were to research and build concepts for a new brand. I picked Lemur, 22, Flint, and QT. I decided on an optics/eyeglass boutique. Lemurs have large inquisitive eyes, and carry fun and playful characteristics. The other three components I chose helped me to build a logo or a mark that will help reach my audience: young, intelligent, hip adults residing or visiting the town of Boston. The store would sit on Newbury Street, a sophisticated and heavily populated shopping area of Boston.
Posted by Cameron Schaumburg at 8:00 AM
Friday, February 26, 2010
I've been waiting a long time to post the Save the Date postcard I created. We sent them out last Friday, and hopefully its design didn't interrupt any mailing processes. The design is all block printing, and the heart is the logo I created for us. All the text (besides the Cameron and Eric title) are all tweaked fonts by moi. Enjoy!
Posted by Cameron Schaumburg at 10:51 PM
Monday, February 22, 2010
Monday, February 15, 2010
Click on images for larger views
In my advanced design class, I created a jean company that is attempting to bridge the gap between the high-end/fashionable jeans and the tree-hugging/environmentally friendly ones. Its name is Rebel with a Cause. I cannot decide on a tag-line for the ad with the woman subject, it's among these three ideas:
Mother Earth, we've got your back...
Primping Mother Earth...
Standing behind Mother Earth...
Giving Mother Earth a makeover...
Posted by Cameron Schaumburg at 11:00 PM
Friday, February 12, 2010
Im trying to decide on colors and at the same time, Im trying to narrow three final logo ideas down to one. As I said before, my audience consists of young, intelligent, hip adults residing or visiting the town of Boston. The store would sit on Newbury Street, a sophisticated and heavily populated shopping area of Boston.
Posted by Cameron Schaumburg at 8:11 PM
Thursday, January 28, 2010
In my communication systems class we are branding our own companies. Out of hat, we each picked an animal, number, mineral, and two letters. Based on those results, we were to research and build concepts for a new brand. I picked Lemur, 22, Flint, and QT. After my first round of thumbnailing, I decided on an optics/eyeglass boutique. Lemurs have large inquisitive eyes, and carry fun and playful characteristics. The other three components I chose helped me to build a logo or a mark that will help reach my audience: young, intelligent, hip adults residing or visiting the town of Boston. The store would sit on Newbury Street, a sophisticated and heavily populated shopping area of Boston.
Out of my 100 different thumbnails, I am working on perfecting 10-12 of them and will ultimately narrow it down to one. As I finish a rough of each, I will post them on my blog. Thoughts?
Posted by Cameron Schaumburg at 10:58 AM