Updated System for Lemur Optics

This is very close to my final system and signage for the branding of Lemur Optics, a fictional eyeglass company I invented. As I mentioned before, in my comm systems class each student drew out of hat, an animal, number, mineral, and two letters. Based on those results, we were to research and build concepts for a new brand. I picked Lemur, 22, Flint, and QT. I decided on an optics/eyeglass boutique. Lemurs have large inquisitive eyes, and carry fun and playful characteristics. The other three components I chose helped me to build a logo or a mark that will help reach my audience: young, intelligent, hip adults residing or visiting the town of Boston. The store would sit on Newbury Street, a sophisticated and heavily populated shopping area of Boston.

Signage

The System

My Save the Date Postcard

I've been waiting a long time to post the Save the Date postcard I created. We sent them out last Friday, and hopefully its design didn't interrupt any mailing processes. The design is all block printing, and the heart is the logo I created for us. All the text (besides the Cameron and Eric title) are all tweaked fonts by moi. Enjoy!

Rebel w/A Cause Web Site

Landing Page

Home Estore Page

Product Page

Rebel With A Cause Jean Tags

Jean Ads

Click on images for larger views

In my advanced design class, I created a jean company that is attempting to bridge the gap between the high-end/fashionable jeans and the tree-hugging/environmentally friendly ones. Its name is Rebel with a Cause. I cannot decide on a tag-line for the ad with the woman subject, it's among these three ideas:

Mother Earth, we've got your back...

Primping Mother Earth...

Standing behind Mother Earth...

Giving Mother Earth a makeover...

Lemur Logos, Final Cut

Im trying to decide on colors and at the same time, Im trying to narrow three final logo ideas down to one. As I said before, my audience consists of young, intelligent, hip adults residing or visiting the town of Boston. The store would sit on Newbury Street, a sophisticated and heavily populated shopping area of Boston.

Branding Project

In my communication systems class we are branding our own companies. Out of hat, we each picked an animal, number, mineral, and two letters. Based on those results, we were to research and build concepts for a new brand. I picked Lemur, 22, Flint, and QT. After my first round of thumbnailing, I decided on an optics/eyeglass boutique. Lemurs have large inquisitive eyes, and carry fun and playful characteristics. The other three components I chose helped me to build a logo or a mark that will help reach my audience: young, intelligent, hip adults residing or visiting the town of Boston. The store would sit on Newbury Street, a sophisticated and heavily populated shopping area of Boston.

Out of my 100 different thumbnails, I am working on perfecting 10-12 of them and will ultimately narrow it down to one. As I finish a rough of each, I will post them on my blog. Thoughts?